Description
Counterfeiting and Brand Protection is not a new issue but the days when only luxury goods were counterfeited and unauthorized CD’s and DVD’s were sold on the street corners are now long gone. However now day’s imitators are now copying anything and everything but with more sophisticated methods which makes counterfeits more difficult to identify. Businesses are being deprived of billions in tax revenue while consumer safety is put at risk by unsafe counterfeited products. Any brand protection strategy must involve the business as a whole, with crucial questions like how to minimize brand abuse in sales, brand management, finance, marketing, legal departments and manufacturing.
With a look at present and future Protection issues and possible ways of businesses best optimizing solutions, this event will offer attendees a platform of information exchange and networking alongside the finest and brightest minds working today. Register today and secure your place at this top-tier event.
KEY TOPICS
- THE LEGAL PERCEIVES AND LEGAL AUTHORITY SUPPORT-EU DIRECTION
- BUSINESS STRATEGIES IN BRAND PROTECTION
- OPERATIONAL CONSIDERATION IN SUPPLY CHAIN TRACK & TRACW SYSTEMS
- ACTIVE ENGAGEMENT OF SENIOR LEADERSHIP
- THE WEB AND WHAT PLATFORM PROVIDERS NEED TO DO TO SUPPORT DISTRIBUTION
- TECHNOLOGY AS A KEY ENABLER
